Brand

Tufts Medicine aspires to establish itself as a distinctive and trusted academic health system by authentically embodying the values of patient-centered, integrated care that defines our heritage.

Our challenge is to strengthen our brand identity and reputation as an institution where exceptional patient experiences and clinical excellence converge with our academic mission. We must evolve from being perceived as a collection of healthcare facilities including virtual services for patient care to being recognized as a unified system with a clear, compelling identity that resonates with our communities. The core challenge lies in articulating and delivering on a brand promise that differentiates Tufts Medicine through our unique culture of collaborative care, academic excellence, and community commitment. We need to build a reputation for integrated team-based medicine, we need to build a clear, recognizable identity that reflects our distinctive strengths and values. This requires aligning our organizational culture, community engagement, and reputation management to consistently demonstrate our commitment to coordinated, equitable, and exceptional care. Success demands that we elevate our institutional voice and storytelling to authentically communicate our role as a destination for compassionate care, a home for distinguished clinicians, a catalyst for medical advancement, and a trusted community partner. Through strategic reputation building and meaningful stakeholder engagement, we must strengthen our position as a preeminent health system that makes a lasting difference in the lives of patients, families, and communities we serve.